The Whisky Stock
The Project
Blog and webpage copy
The challenge
After the difficult and demanding journey that is achieving B Corp status (there’s a lot to prove!) The Whisky Stock were successfully awarded B Corp status and were rightfully ready to shout about it. They were after content that:
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Showed their mission and values
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Broke down their step-by-step process to obtaining B Corp status
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Shone a spotlight on other B Corp drinks brands
What I did
The first thing I did was get a thorough understanding of the brand’s customer personas. Who were they? What did they care about? What was a B Corp status going to mean to them?
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Then I interviewed the team at The Whisky Stock to understand everything that went into becoming B Corp. What were their values? What processes did they already have in place and what did they have to implement from scratch? I used this information to write an engaging blog that showed their values as a brand in their tone of voice.
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For the B Corp page web copy, I took these values and shortened them, presenting them at an angle that would resonate with the reader and also encourage them to consider their own impact. Then I nudged them to browse other B Corp brands on the website.
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