You don't feel like you're getting the message across
You’ve opened your private practice, launched your coaching business, or created a product you know will transform lives.
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You sit down to write your website, newsletter, or social media posts, but just can’t quite put into words exactly what it is you do.
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Perhaps you’re already getting leads, but they’re not the ones you want.
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You know you can help people, but you don’t know how to say it in a way they’ll understand. Without the jargon, and without listing your qualifications.
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You’ve lost the drive you had to create content.
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You’re eager to grow, but don’t want to risk burnout by spending hours on your copy or content.
Enter, Amaia.
Owing much of my wellbeing and happiness to a combination of wellness practices, I know exactly how your clients feel, because I’ve been there. I know what they’re looking for and I use this experience to speak to them in a way they want to be spoken to.
I know how important your offering is, and I understand the potential it has to transform lives for the better. It's vital that your target audience understands this too.
Copywriting for coaches, therapists, and health and wellness professionals
​Imagine running your health and wellness business with ease, focusing on the daily tasks and finishing your day feeling fulfilled and in control.
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Because while you’re doing what you do best, your health and wellness copywriter is holding down the fort of your marketing;
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creating copy and content that attracts more of your target customers – the exact people you can help.
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constantly coming up with fresh ideas that showcase your offering.
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whilst maintaining the brand voice that your audience has come to know and love – yours.
I've done this before.
I work with therapists, life coaches, and wellness founders to help them develop their offer and connect with their audience.
"Amaia helped me to feel supported, seen and understood. I would absolutely recommend working with her if you are looking for someone dedicated to getting your copy to a place where it really feels like you AND is written in a way that your clients will understand and connect with.
In the hour we spent together I got so much clarity on my messaging through the questions Amaia asked, and I realised my home page was missing a section clearly laying out the actual problem that I solve through my coaching (oops - I don't like to focus on 'problems' - but it's a bit of a miss if no one understands what it is I'm doing over here with my clients!!)
Amaia was committed to getting my tone of voice - and through our back-and-forth conversations over the week that she worked on my copy, she showed so much genuine care and I feel like she really got me. It felt like a collaborative process where Amaia was SUPER responsive."
Annie Bell - Mindset Coach
Copywriting for health and wellness
Website Copy
Whether it’s a brand-new business, a refresh of your services, or a targeted sales page to drive conversions.
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This is where your audience goes to understand who you are and what you can do for them. Your language needs to be powerful, clear, and concise, answering their questions before they even ask them.
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Together, we hone in on who your target audience is and their main problems. Then I create flowing copy that takes them on a journey and leads them to take the next step.
Monthly blogs, emails or newsletters
Your audience is growing and they’re ready to hear what you have to say.
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This is your chance to go deeper. Tell the story behind your business, share industry insights, and elaborate on the specifics of your offering.
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Each month, we chat about what you have to share, the stories you want to tell and the updates you’re itching to release. Then, I transform these insights into a month’s worth of content, ready for you to share with your waiting audience.
Social Media Content
Wherever your target audience scrolls, catch their eye with social media content.
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This is your chance to show them you know how they feel. You need strong hooks that stop them in their tracks, before demonstrating how you work and leading them to your website.
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Each month, we chat ideas. Then, I go away and curate a month’s worth of social media posts that educate, entertain, and inform. And if you need an extra hand, I can even schedule them to your pages, too.
You know what you can do. I know what you can do. It’s time to show your audience what you can do.
Find out how I can help you spread your message and grow your business.
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What is a health and wellness copywriter?A health and wellness copywriter combines strategic and creative expertise with industry knowledge to create copy and content that resonates with the reader and builds trust - this is what eventually turns them into a customer.
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How to write copy for a therapy website?When writing copy for your therapy business, you need to put yourself in the reader's shoes. Deciding to look for a therapist is a big step for the reader, so they'll want to feel seen and heard. Avoid big words and technical jargon. Explain clearly and compassionately what you do and how you can help.