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Creative copy for brands making a

real difference  

Blending emotion, clarity, and story to help your message land with the people it’s meant for.
Amaia Wilson Frade
Plum Guide logo
Irwin Mitchell logo
Mayflower Theatre logo
Nine+Nico logo
Herbtender logo
Nested logo

Something's missing

from your messaging

​​

Your brand has something worth saying, but the words aren’t landing the way they should.

Maybe your website sounds like everyone else’s.

Maybe your message feels flat, confusing, or too close to the bone because you wrote it yourself.

Maybe you know what you do is meaningful, but you’re struggling to say it in a way your audience instantly understands.

You want copy that feels human. 

 

You want clarity but without losing character.

 

You want storytelling that tugs at heartstrings and inspires action.

 

But writing it yourself? Doing the research? Forming a strategy?

Well… who has time for that?

(me, I do)

I help you stand out
for the right reasons

I take everything that makes your brand meaningful (your personality, your values, your quirks, your why) and turn it into copy that feels good to read and impossible to ignore.

 

Whether you’re launching, rebranding, or just getting bigger and better, I write copy that:

  • Communicates your message clearly

  • Amplifies the difference you make

  • Stands out in a sea of AI-generated sameness

  • Makes your audience smile, chuckle, and think “I want this!"

 

By saying the right thing, in the right way, to the right people, we can make your words work as hard as you do.

What do my clients think?

Looking for proof that I’m actually any good? These people think so:

Amaia has quickly become our go-to for anything and everything copywriting. She’s one of those rare talents who can infuse incredible brand personality into even the most functional or seemingly mundane content. 

Harri Nicholson

Nine + Nico

What really makes her special is how thoroughly she researches every project. She dives deep into the charity to understand the values, the audience. The result is copy that feels honest, connects emotionally, and helps brands that care actually make the difference they want to.

Carl Gilbert

Leads Navigator

Amaia has been instrumental in the growth of my business. I would have absolutely no hesitation in recommending Amaia to anyone looking for an awesome copywriter.

Chris Webb

The Estate Agent Consultancy

Frequently asked questions

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